Looking into visiting Rainbow Beach St. Croix with kids? Rainbow Beach is one of the most visited beaches on St. Croix’s west end—and for good reason. With calm waters, a full-service restaurant, water sports rentals, and public facilities, it’s an easy and convenient choice for families spending the day near Frederiksted. Whether your kids want to try snorkeling, paddle boarding, or just splash in the gentle surf, Rainbow Beach checks many boxes for a low-effort, high-reward beach day.
That said, because it’s so popular with cruise ship guests and locals alike, families should know what to expect and how to plan for the best experience.
Where It’s Located
Rainbow Beach is located just 1 mile north of Frederiksted Pier along Route 63. It’s easy to reach by car or taxi and has a designated public parking area near the beach. This makes it a good option for cruise visitors or families staying nearby who want a beach close to town.
Water Conditions and Snorkeling Tips
Rainbow Beach is known for its calm, clear water, which makes it great for swimming, wading, or beginner snorkeling. The shallow entry and gentle surf make it manageable for children, even younger ones, under supervision.
While it’s not considered one of St. Croix’s top snorkeling spots, there are small coral patches and rocky areas near the shoreline in front of the restaurant. Kids can often see small reef fish here, and it’s a good place for families introducing children to snorkeling.
For more experienced swimmers, the north end near the white buoys has deeper water where rays and moray eels are occasionally spotted.
Safety tip for parents: The seafloor has rocky patches, so water shoes are recommended for kids to avoid stubbed toes.
Amenities and Rentals
What sets Rainbow Beach apart from quieter snorkeling beaches is its range of on-site services, which are especially helpful for families:
- Restrooms and rinse-off showers
- Chair and umbrella rentals through West End Water Sports
- Kayak, paddleboard, and jet ski rentals
- Volleyball court on the sand
- Restaurant and bar: Rhythms at Rainbow Beach serves kid-friendly meals and tropical drinks for parents
These amenities make it easier for families to spend the full day at the beach without needing to pack every single item.
Best Times to Visit for Families
Because it’s such a central location, Rainbow Beach gets busy on weekends and cruise ship days, with live music and a festive crowd. It’s especially popular on Sundays, often called “Sunday Funday” by locals.
If your family prefers a more relaxed and quieter visit, plan to go early in the morning or midweek.
There isn’t much natural shade, so if you’re not renting an umbrella, come prepared with your own or bring a small beach tent.
What to Pack for a Family Day at Rainbow Beach St. Croix with Kids
- Reef-safe sunscreen
- Water shoes for rocky areas
- Towels and change of clothes
- Snorkel gear and vests for younger swimmers
- Snacks or lunch, or plan to eat at Rhythms
- Cash or card for rentals and food
Final Thoughts
Rainbow Beach in St. Croix is a solid choice for families looking for a beach with calm water and convenient services. While it’s not a secluded snorkeling spot, it offers plenty of ways for kids to enjoy the water—whether swimming, trying out gear for the first time, or just digging in the sand.
With amenities on hand and an easy walk to food and restrooms, it’s one of the most comfortable places for parents to spend a few hours or the whole day.
